Web Video By The Numbers

• #3. That's the ranking of web video in a list of the top 10 most influential marketing mediums compiled by Deloitte LLP (it was beaten only by television and magazines).
• 70%. That's the increase in web video viewership from 2008 to 2009.
• 84%. That's the number of U.S. based Internet users who watch web video.
• 11. That's the number of hours, on average, that every U.S. based Internet user spends watching web video each month.
• 6 and 57. The first number is the average time, in minutes, visitors spend on a web site with video. The second number is the average time, in seconds, visitors spend on a web site without video.
• 12%. That's the average increase in conversions rates for web sites using video vs. text-only sites.